Why do a lot of your ingredients sound like chemicals?

Under EC legislation all ingredients have to be given their Latin, INCI name (International Nomenclature of Cosmetic Ingredients). Some manufacturers use this to disguise or hide the true nature of the ingredients they use. We use truly natural and where possible organic ingredients in our products.

Some ingredients do sound like chemicals even though they are from natural sources. Examples include foaming agents, e.g. Decyl glucoside derived from corn; emulsifiers, e.g. Cetearyl alcohol - not a solvent type of alcohol but a fatty wax derived from plant oils; or preservatives, e.g. Potassium sorbate, which are necessary to give the product at least 30 months shelf life.